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Tofurther enhance the Fujifilm corporate brand, we have introduced a newcorporate logo. The new corporate logo came into use when the Fujifilm Groupmade the transition to its new management structure on October 1, 2006.

The new logo portrays theFujifilm corporate brand simply and powerfully. The center of the logo featuresan innovative design feature that points to our commitment to cutting-edgetechnology.

Find out the evolution ofthe corporate brand logo on the FUJIFILM Holdings Corporation website.

Learn more (FUJIFILM Holdings Corporation)

Corporate Slogan

Tocelebrate the 80th anniversary of its original founding, Fujifilm has created anew corporate slogan, “Value from Innovation” in 2014.

Along with expressingFujifilm’s commitment to continuously creating innovative technologies,products and services that empower the potential and expand the horizons oftomorrow’s businesses and lifestyles, the corporate slogan also encapsulatesthe company’s desire to combine our own original technology with humanresources, expertise and technology from around the world both internally andexternally to create innovation.

Brand Statement 

Our thoughts on thecorporate slogan “Value from Innovation” and the brand statement.

At Fujifilm, we arecontinuously innovating — creating new technologies, products and services thatinspire and excite people everywhere.

Our goal is to empower thepotential and expand the horizons of tomorrow’s businesses and lifestyles.

We take an open andflexible attitude to innovation, combining our own original technology withhuman resources, expertise and technology from around the world.

Through this powerfulsynergy, we rapidly and nimbly develop new solutions that address the trueneeds of our global customers.